Thursday, September 07, 2006

Apply This Blog Directly to Forehead

Every now and then you see something that screams "innovation". Every now and then you see something that smacks you in the head and demands that you bow to one knee because you are in the presence of genius.

This is probably not one of those things. This will probably be merely interesting. Sort of.

I refer, of course, to my new favorite commercial for my new favorite product - Head On. For those you haven't seen the commercial, I'll sum it up. The commercial shows only one thing, a woman applying what looks like a huge tube of lip balm to her forehead. While she does this, a spokeswoman says "Head On - apply directly to the forehead." And, in case you miss the meaning, the makers of the commercial have helpfully added a big yellow arrow pointing roughly to the area of the woman's forehead and the tube of stuff she's applying there. And then, they repeat the clip.

Here's the mildly interesting part - never once does anyone make an actual claim about what Head On actually does. Is it for headaches? I don't know. Is it sunscreen? I don't know. In effect, this commercial is the purest commercial ever made. It says, "Hey, we've got a product. Just buy it."

Grim Richard's Irregulars has always strived for the same heights in mediocrity. The very title admits that sometimes I get around to posting, and sometimes I don't. In fact, Grim Richard's may be the only blog ever that has held a contest, reviewed entries and awarded a prize without ever getting around to publishing the results of that contest. In fact, I'm not even sure if the winner knew why I sent him a package in the mail.

Que Sera, Homeys.

So apply this directly to your foreheads. I have been inspired to place an ad banner campaign for Grim Richard's Irregulars (maybe inspired is too strong a word. Maybe induced is better). But I don't want the ads to send people running to our beloved site. I want our perspective readers to barely feel the urge to click on the ad banners and come to our site - a feeling that's probably familiar to many of our readers.

That's right. It's another contest. Write a blurb for a Grim Richard's Irregulars ad banner in the style of the Head On commercial. The winner will have their copy used (eventually, without any sort of compensation, naturally) on an ad banner on another site. Here's a few pieces of copy I thought of:

  • Grim Richard's Irregulars. It's a blog. You read it.
  • Grim Richard's Irregulars. You might like it. You might not.

And finally, my favorite is a white ad banner that says, "Huh? What?"

Send those ideas to Or don't. Whatever.

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